Online casino and sportsbook software provider Inspired Entertainment has peened an agreement with 888 and Bet365.
Under the contract, the two operators will host the Inspired casino and bookmaker content, respectively.
Europe to New Jersey
888 Casino, part of the 888 Holdings Group, has gained access to:
- Interactive games
- Virtual games
- Lottery products and
- Online casino games.
All 888 online gaming brands are well established in Europe. However, with this deal with Inspired, the firms are to conquer North America. Specifically, they are targeting New Jersey.
Guy Cohen, Head of B2C, declared that Inspired “adds considerable value to 888casino players around the world”.
Claire Osbourne, vice president of interactive games at Inspired, wrapped up the commentary.
Osbourne said that 888 clients love Inspired’s games, which are popular all around Europe.
“North American growth is a key priority for Inspired. Working with 888 in New Jersey and beyond is a major step in building our North American presence.”
Some of the most prominent titles that are part of the contract are:
- Centurion FreeSpins
- Super Hot Fruits
- Book of the Irish.
Thanks to the deal, Bet365 will provide daily virtual sports including more than 4,800 events per day.
What’s more, Inspired has said that the Bet365 integration represents “a key development in the way it distributes its offering”. It is also a change to a “more traditional integration to augment the expansion of live sports betting”.
Steve Rogers, chief commercial officer at Inspired, expressed obvious excitement.
“We’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”