Online gaming specialists 32Red have today announced the re-launch of their sports betting platform, 32Red Sport, two days before the start of the FIFA World Cup from Brazil.
32Red recently signed a four year deal with Kambi Sports Solutions, a deal that will enable customers of 32Red to switch seamlessly between their casino and sports betting platforms with a simple click of the mouse. The new deal will also be promoted, and no doubt gain significant exposure, through a recent sponsorship deal between 32Red and Scottish Championship side Glasgow Rangers.
Ed Ware is the CEO at 32Red and he is “excited” about the re-launch of his company's sports betting platform as he said, “We have a number of new product ideas in the pipeline that we are very excited about and we are working with Kambi to help innovate in the sports betting world. It is important that we bring something new and relevant to sports betting that is true to 32Red’s brand proposition and that’s what we intend to do.”
Kristian Nylén is the CEO at Kambi Sports Solutions and he had this to say in response to the comments made by his compatriot at 32Red Ed Ware. He said, “The 32Red brand has strong equity and the business has ambitious growth plans in the sports segment that are aligned with Kambi’s vision. The agreement will enable 32Red to provide its customer base with an exceptional sports betting experience.”
The new platform is already up and running and 32Red are posting a plethora of World Cup Specials over the coming weeks, specials that are not only aimed at potential new customers, but old customers are being targeted too.