Online sports betting operator and casino 1xBet is expanding its influence in Latin America. Looking to globally set a footprint, the brand has recently obtained a license to operate in Mexico.
Enhancing Presence
The Dirección General de Juegos y Sorteos (DGJS) of the Mexico's Ministry of the Interior granted a license to 1xBet. That took place a few days ago. With this milestone, the company intends to make a reputation in Latin American markets.
The company’s chief goal is to offer the new audience a broad array of sports betting services. That includes esports, online and retail sports betting in Mexico. With the deal, 1xBet looks to cater to wagering across more than 70 sports.
The license also covers brick-and-mortar activity. Therefore, the operator is targeting a physical presence in the region as well. A 1xBet representative stated that its overarching goal was to “become the number one bookmaker for Mexican players”.
As far as the sports go, 1xBet will be focusing on football and boxing, the most popular disciplines in Mexico. After thorough research, the team came to a conclusion that the two sports were the perfect choice for the country.
Cementing Reputation
Here’s what 1xBet had to say about the novelty.
“We have several successful projects implemented in Latin America. But entering the Mexican market opens up even more prospects for us,” a spokesperson for 1xBet said. “This is one of the largest countries in Latin America, which is actively developing in all sectors.”
Seeing Mexico as the center in the flourishing LatAm market, 1xBet is delighted to see the plans come true. 1xBet aims to spark and support the passion of the local players by providing supreme offers.
“We have huge plans which were formulated after conducting a detailed examination before entering the market. We guarantee 1xBet will do everything to raise the status of Mexico in the industry to an even higher level.”
