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In the extremely competitive industry that’s iGaming, it's not enough to offer a lot of slot machines and casino games.
Certainly, it would not harm to boast a few hundreds or thousands of titles in the game arsenal. Nevertheless, statistics have shown that that sole approach does not suffice when it comes to attracting new customers.
That is why operators looked for alternative ways to promote their brand.
Online gambling firms began implementing novel tactics such as TV advertising. And that exactly is our topic of today. This method has been popular for a few years now, and there’s a litany of ads on the telly. Thankfully, most competitive gambling markets introduced strict guidelines for gambling promotion, so you won't see these ads in broad daylight, so there's no reason to worry.
Top 5 Gambling Ads
Thanks to YouTube, you can now watch and admire ads months after they were made. To keep you entertained, we will list the best gambling TV ads everybody should see right now.
Having seen dozens of commercials, we narrowed down the selection to the five most entertaining ones. Here they are, enjoy!
Paddy Power – The World Darts Championship Ad
Paddy Power speaks fluent gaming language, and with years of experience under its belt, they know how to appeal to the audience. One of the surest and safest ways are ads, especially ads launched via YouTube. This might not be the newest ad – it came out in December 2023 – but it's still both a heartwarming and funny ad you should check out.
The advertisement was made in preparation for the World Darts Championship which, although it might sound like an unpopular event, typically draws in a large crowd. The 2023 ad showed the perspective of an elderly couple getting ready for the championship, where the husband is preparing his costume. If you have time, be sure to check it out. And while you're at it, check out other Paddy Power ads – the company has great ads coming out regularly!
LeoVegas – Åker skidor
When you type in “I cannot be defeated” in Google’s search bar and click on “Images”, a familiar face will show up. That’s Dolph Lundgren, and the sentence is one of only nine lines he had in 1985 movie Rocky IV. The legendary actor joined Sweden-based LeoVegas Casino in fall 2018. Since then, they have filmed a few TV ads targeting the Swedish market. The one we selected for you is called Åker skidor, which means skiing in Swedish. You can also join Lundgren in his ninja ventures in the LeoVegas BankID ad as well.
The official ad lasts 30 seconds, but LeoVegas also launched a shortened version of the ad. Sure, the commercial might be older – it came out 5+ years ago – but it's still super funny and frankly, cool. Lundgren is still an icon!
If after watching the video below you feel like revisiting old-school movies, you can play Playtech’s Rocky video slot at LeoVegas!
PlayOJO – Alpaca
Moving onto less branded and more furry names, PlayOJO incorporated a white alpaca in TV ad in 2018. There is not much we can tell you about this commercial. It speaks for itself.
In the PlayOJO Meets Alpaca TV ad, there is a single alpaca starring. It walks up and down a beautiful, bright green meadow and munches on some fresh grass. As the animal flaunts its pelage, a voiceover actor narrates a story of fair gambling. PlayOJO prides itself on offering premium and above all fair services to its customers. The dauntless camelid invites you to “find your ojo” with PlayOJO.
We were swept off our feet, that we can tell you. See how cute the ad is below.
PlayOJO – It's Alive!
Innovation is the second name of the purple-lilac online casino. Even though PlayOJO boasts thousands of online games, they haven't had the live casino section for too long. And what better way to celebrate the release and expansion of a brand-new PlayOJO live section than by creating a lively commercial for TVs and YouTube? None, that's right.
It's not as elaborate as the ‘thumbelievable' ad, but it's still quite fun. It features a star of the show, Frankenstein's monster as the mascot for the live section. And yes, that's precisely why the title of the ad is ‘It's Alive!'.
The Monster is ready to bust out some moves and show you how groovy the live casino section at PlayOJO can get. Are you ready to get groovy?
LeoVegas – Double Vegas
English actor and comedian Johnny Vegas joined LeoVegas a couple of years ago. That made the casino Double Vegas. The St Helens-born TV persona goes through a series of dangerous experiences with Leo, a man with a lion’s head. In this ad, LeoVegas focuses on the abundance of games it possesses. The virtual gambling establishment has so many slots that it needs two ambassadors.
The roaring duo goes from their trailers to a radio host show, only to show off the then new titles – Neon Reels and Rainbow Riches. Then, they go skydiving together, showing the viewers that they should be just as daring. The video concludes with the two partners roaring together, loudly and passionately.
With LeoVegas’s Double Vegas TV ad, we conclude our official top picks list. More amazing TV commercials are sure to land on our screens before long. Before we say goodbye, have a look at our two special mentions.
Honorable Mentions
It just wouldn’t be fair if we left out a couple of older ads we’ve seen. That’s why we decided to add two more TV commercials as honorable mentions. We found them a bit too good to neglect, and even though they came out years ago, they're still quite fun.
LeoVegas ft. Motörhead
In late summer 2016, LeoVegas filmed a short movie with music legend Mikkey Dee, former drummer of Motörhead. In it, the famous musician smashes the drum kit in an opulently furnished drawing room. The ad wraps up with the logo of Motörhead Slot from Swedish slot provider NetEnt.
Bet365 Casino
Bet365 Casino’s 2013 ad is an all-time favorite. It encompasses everything a casino devotee wants to see. Set in a futuristic, Blade Runner-like environment with cyberpunk motifs and neon lights, the ad is visually stunning. Additionally, all segments of Bet365 Casino are covered, including slot machines, table games and the live dealer.
PlayOJO – Thumbs up
PlayOJO invested £10 million in a “thumbelievable” TV ad. The video stars Tom, a smiling, cheerful Londoner walking down the street playing on PlayOJO mobile. His favorite games are slots. How about you?
Tom flashes a big thumbs up to passers-by, and they too are enjoying PlayOJO in their portable devices. There are Tom’s acquaintances Sally and Bill, both of whom are at work and enjoying a hassle-free online gambling experience.
PlayOJO shows off its generous and welcoming terms and conditions such as no wagering requirements and no restrictions. Now, that’s fair. The focal point of the ad is the deliberate absence of painful wagering requirements. Tom is as happy as Larry to register with PlayOJO, and so should you!
Paddy Power & the Cheltenham Festival
Paddy Power is an absolute beast when it comes to PR and ads. The advertisment that came out in 2023 for the Cheltenham Festival hilariously trolled the differences between the UK and Ireland – all in good fun, of course. Comments below the video still reflect the good humor with which the ad was taken from both sides, and one sentiment was shared by everyone who watched the ad – and that's that Paddy Power is always smashes it out of the park with their ads.
Final Words
What’s your favorite?
Don’t think for too long; more promising commercials are coming our way. Seeing how prolific this strategy has become, we expect a new ad per operator at least twice a year! Stick with us for the freshest updates!
